Quick-Commerce & Pick n Drop App for Pixel Software's DeliveryLo
Client Introduction & Background
DeliveryLo, registered under Clickship Delivery Private Limited, launched in February 2022 with a simple promise: get everyday essentials — cosmetics, groceries, food, confectionery, stationery — delivered in minutes, plus a built-in Pick n Drop service for sending items across town. Pixel Software brought in Sejal Technologies to build the app that could make both promises real.
Challenges Identified
Slow Delivery Windows
Legacy systems couldn't fulfill multi-category orders within tight minutes-level windows.
Manual Dispatch
Dispatchers manually assigned orders, causing severe bottlenecks during peak hours.
Multi-Category Inventory
Managing diverse inventory types (food vs groceries vs stationery) in one seamless cart.
No Pick-n-Drop
Lacked a dedicated point-to-point courier booking module for customer parcels.
Tracking Gaps
Customers had no real-time GPS visibility into rider locations or ETA calculations.
Engineering Services & Solutions Delivered
Multi-Category Ordering
A single storefront covering groceries, food, cosmetics, confectionery, and stationery.
Real-Time Rider Dispatch
Automated assignment of the nearest available rider to minimize delivery time.
Live Order Tracking
End-to-end tracking from order placement to doorstep delivery with live map routing.
Pick n Drop Module
A standalone flow for users to book item pickup and drop-off between any two locations.
Vendor & Inventory Management
Tools for partner stores to manage live stock, pricing, and fulfill orders quickly.
Outcomes Achieved & Impact
DeliveryLo launched with the ability to genuinely deliver across multiple categories in minutes rather than hours, which became their core differentiator against slower, single-category competitors. Average delivery windows were kept within a "few minutes" promise across serviceable zones, Pick n Drop became a meaningful secondary use case within months of launch, and order volume grew steadily across grocery and food categories post-launch.
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