Unified Trading App for MarketWolf
Client Introduction & Background
MarketWolf is a SEBI-registered broker serving traders across India in stocks, options, futures, indices, and commodities. With a fast-growing user base, they needed a trading app that could handle real-time market data and complex charting without scaring off a first-time trader. They brought Sejal Technologies in to build a single platform that could serve both beginners and serious traders at once.
Challenges Identified
Complex Data
Raw market data feeds caused latency and UI freezes during volatile market opening hours.
Beginner Intimidation
Complex option chains intimidated new retail traders looking for low-risk entry.
Fragmented Tools
Traders split activity across separate platforms for stocks, indices, and MCX commodities.
High Trade Costs
Per-lot brokerage fees reduced profitability for small retail account traders.
Multi-Broker Switching
High user churn due to poor mobile execution speed and lack of trailing stop-loss.
Engineering Services & Solutions Delivered
Unified Trading Engine
One app to trade stocks, indices, commodities, and mini options across NSE, BSE, and MCX.
Advanced Charting Suite
Simultaneous option and spot charts, custom indicators, multiple timeframes, and trailing stop-loss.
Real-Time Trade Ideas
A feed of expert and crowd trade calls with instant push notifications and single-tap execution.
Low-Cost Trade Flow
Flat-fee execution with auto-set stop-loss to simplify risk management for new users.
24/7 Support Integration
In-app chat and call support wired directly into the live trading workflow.
Outcomes Achieved & Impact
MarketWolf got one app that could onboard a nervous first-time trader and still hold the attention of an experienced day trader — a tension that had been splitting their user base before. Consolidated stocks, indices, and commodity trading into one app instead of three, the platform now serves 1.9M+ registered users, and a flat ₹19/trade helped keep costs meaningfully below several bank-broker platforms.
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