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Custom Mobile App Healthcare · Functional Medicine CASE STUDY #06

Root-Cause Health Assessment App for Gina's Clinic

Key Result Metric
Strong completion rate on free first assessment

Client Introduction & Background

Gina's Clinic is led by Gina Reuillon, a Functional Medicine Practitioner with 30+ years of experience, who kept seeing patients chase individual symptoms with no clear root-cause direction and no way to self-assess before booking. She wanted an app that could give people a clinical-grade starting point before ever stepping into the clinic, and brought in Sejal Technologies to build it.

Challenges Identified

Symptom Chasing

Patients treated isolated symptoms without understanding underlying systemic health triggers.

No Root-Cause Direction

Lack of clinical scoring matrix to evaluate gut, hormone, and energy interplay.

Wasted Appointments

First consultations were consumed by manual background intake instead of treatment.

No Self-Assessment Tool

No digital entry point for prospective patients to evaluate functional health scores.

Fragmented Follow-Up

Patients lacked direct post-assessment guidance or clear next consultation steps.

Engineering Services & Solutions Delivered

Five Root-Cause Assessments

Structured self-assessments covering Gut Health, Hormones, Inflammation, Energy, and Mood.

Personalized Health Score & Report

An automatically generated report highlighting where to focus treatment first.

Free First Assessment

A no-cost entry point so users can try the tool before committing to clinic appointments.

Direct Booking Flow

In-app booking integration for a 60-minute Root Cause Intensive consultation.

Team Access

A direct line to Gina's clinical team for follow-up guidance after assessment completion.

Outcomes Achieved & Impact

Gina's Health Check gave patients a clear, guided starting point instead of guessing which symptom to bring up first, making initial consultations far more focused and productive. The clinic saw a strong completion rate on the free first health assessment among new users, a meaningful share of assessment-takers converting into booked consultations, and reduced time spent on discovery during first appointments.

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